About Us

We are a group of men and women who can best be described as social coaches, but this term alone fails to capture the breadth of our experience. We are unique individuals with diverse backgrounds, beliefs and interests who share a common set of values. Our clients become our friends, and achieve results at an unsurpassed rate.

We have a range of experience that allows us and our clients to feel comfortable with us in any social situation.

However, we are extremely selective about the clients we accept. An attractive man is attractive through and through; the personality and gifts he shares with the world are the result of direct experiences and tested beliefs. We foster an environment of humility and growth through introspection and direct experience. We work with clients whose eventual success we believe in.

Due to the fact that every client's goals are different, the processes for achieving those goals necessarily varies from client to client. Most programs include a combination of intense in-field instruction, private instruction, and phone time. The venues and logistics will be arranged as necessary and per the client's needs.

A majority of our work happens in Toronto (Canada) (dubbed as one of the hardest, most real and down to earth places to practice your social skills on the face of the planet), where we have exceptional and nearly unlimited access to a variety of social venues. In rare instances, we may fly to a client's hometown to work with him in his professional environment.

We only work with two to three clients at a time to ensure that they receive adequate attention. Because our client base is so selective, we convene occasional social functions, and act as professional and romantic matchmakers when appropriate.

After the formal engagement, clients typically go on to achieve remarkable things in their lives. We like to stay in touch at least quarterly and learn about the directions in which our clients are headed.

People behind this company

Tung (Toronto, Canada)

Simplicity is hacking away the unessential... It is not daily increase but daily decrease - hack away the unessential! The closer to the source, the less wastage there is.

Bruce Lee

When I started my Journey 5 years ago, I wasn't a typical student of the art. I was popular, had enough girls, and hung out with the cool crowd. When I go back to my hometown I have people I'd never seen before come up telling me they knew who I was. I ask them, "Which class were we in?" with them excitedly replying, "Oh no, we were never in class, I know you because you hung out with so and so. You guys were always too cool for us." Clearly.

So why plunge into the Journey? I was leaving for University and wanted the extra edge. I was scared I couldn't replicate my status in the new setting. When I stumbled upon the seduction community I was overwhelmed by how many different ways you could meet a girl. At the time I only knew one way. I wanted so badly to learn every seduction style in order to give myself the best advantage. If I was in a coffee shop, I would use the latest day-game tactics. If I was in a nightclub, I would use the latest buying temperature pumper material. I desired an impenetrable fortress of tactics so there would be no scenario where I would not know what to do. I wanted to know beforehand, not while I was in the middle of a conversation. Thinking on my feet was something unpredictable so it didn't interest me as a long term solution to my social life. Little did I know what mess I was getting into.

I was always about building my social life as opposed to just getting amazing at "picking up" chicks. However, when I began I foolishly became very good at getting women first, thinking the world would then admire me for my Don Juan like abilities, thus taking care of my social life. Who else can relate to this?

I was in for a rude awakening. My plan did not turn out the way I predicted. The people who admired me weren't people I liked, the girls I brought into my life left, and the ones who really got to know me shunned me when they discovered who I really was; someone wishing they were someone else. (Read: Trying to be cool)

That was 3 years ago. I decided to take a break from everything due to my current results. I chipped away at the fake unpleasant persona I built up over the years, a little each day. 3 years later, I am overcome by a wave of immeasurable gratitude. The people I attract into my life are all good people, the ladies are all ones I won over by being myself (which also means I don't have to do much else to keep them), and my favourite point of all, I have the BEST social circle on the planet. It consists of people who I can truly just be myself and am not personally judged for any of my actions or beliefs. Sure, they will give their opinions and criticism, but never think any less of me for choosing what I have chosen. I am very lucky to have stumbled upon this last point. It has been my backbone for realizing my Principles for Unlimited Social Success.

I was out with my friend recently who is one of the best naturals I have ever seen. I've learned much more from him than vice versa. He wanted advice on how to approach a girl. (Even the best look for advice when the pressure's on) What this lead to was the discovery of a simple system which ALWAYS gives you the PERFECT thing to say - ON THE SPOT, AND making it real, authentic, and genuine to the core. What you say will always make sense to the other person.

I'm so excited as I have been sharing new personal thoughts and philosophies with close and respected friends. These friends include Chartered Accountants, International Corporate Lawyers, all the way to my old Psychology Professor. Respectively, they have each used my Principles to build better relationships with their clients, land the cases they want, and dedicating a class and an assignment to their class for my teachings.

My principles are universal and are always effective. I am excited to share them with anyone who wants to learn. They are simple enough for ANYONE to learn and easy enough to apply right now. It is also an impenetrable system that never fails. You will always know what to do. I will be giving you the pieces to the puzzle in the blog posts to come. Expect them to move towards cutting down what you think you know instead of adding to the mess.

Miso (Toronto, Canada)

Up until a few years ago, I was considered a natural.... a natural "nice guy", the token "shy guy", someone who struggled to meet new people and make friends, or get invited into social events, someone who couldn't relate to people easily, was absolutely terrible with women and couldn't get a girlfriend if my life depended on it, in spite of being surrounded by some of the hottest women around and getting a few signals of interest here and there (but being too clueless to actually recognize them) - I kept ending up in the dreaded "friend zone" with all the women I was interested in. I had absolutely no control over my life, and was just sinking deeper, and deeper, and deeper into oblivion, and it hurt a lot not having those options, being passed up for other guys, not being seen as desirable by women... it hurt like hell!

One day, while still in university, having almost no real friends, I hit the rock bottom and realized that as far as becoming a person I always wanted to be I had a lot of work to do. So, by searching the internet for advice (since my friends were unable to give it to me) I was able to find a lot of information on how to overcome my current state, but I still felt that too much of the advice I was getting was sneaky, underhanded, and misogynistic... or just wasn't congruent with my own unique personality. Until I ran into certain people who inspired me in ways that I needed to get inspired, who gave me the advice I was looking for, who thought me how to express myself genuinely and who ultimately gave me the power and choice with women in my life (and with everything else around me)...

How does one go from that introverted, insecure character and makes a complete 180 degree change - to an inspiring mentor, a personal trainer of communication, social and dating skills (skills I once lacked so much), a charismatic and confident man comfortable around the sexiest girls this world has to offer, relationship and sex coach for men and women, a successful businessman, a social catalyst in any social circle or setting, as well as a genuine and authentic admirer of women? And in spite of all that, how am I still dedicated to improving my life as much as I can, in all areas possible?

It took a strong commitment to doing whatever it took to figure this out, and I found myself on a path of deep personal development that had me getting so much more real about himself and my insecurities (getting over some of them as well as "making peace" with the others), and getting more in touch with what was true for me, what my purpose in life is, what my passions are...

It's not as complicated as you may think... but it's far from easy too!

Before getting into mentoring myself, I have spent years learning from the best in the world and absorbing the most valuable tips from everyone I crossed paths with (while discarding the useless stuff), with main influences being David Deida - one of the most insightful and provocative spiritual and sexual/tantric teachers of our time who changed my perception on life, my purpose in it from the core, and showed me how to discover my real strengths, along with a range of other unique characters and friends like Johnny Soporno, Jonathan Altfeld, Sebastian Drake, Zan Perrion, Steve Piccus, the legendary "BadBoy" Dan and numerous other mentors and inspiring coaches I learned from directly or indirectly.

And now, years later, after having transformed my relationships with friends, family, and women, I am now committed to helping others experience the same life change (my way of paying it forward). I've helped hundreds of guys over the last few years find their way out, get over their deep insecurities, find their true character and strengths and connect with people around them on a deeper level... and due to my honest and up-front attitude, razor-sharp observation skills and fine-tuned social intuition about people and situations (spidey-sense, as my friends have dubbed it) I can show YOU too how to get from where you are to where you want to be! You just need to convince me that you want to learn, and leave the rest to me...

"...nothing short of legendary, this guy..."

Sebastian Drake, TheApproach.com